The church is a place where dreams are sold.
The church sells dreams, Mingding, visions, and missions.

Must Have Both Anointing and Knowledge

I encourage you all never to be ignorant. I do not feel that a person who reads the Bible well is necessarily full of faith; nor do I feel that if a person knows the Bible by heart but does not study mathematics or English, they will be able to get into university. Because I know a term called anointed ignorance. Anointing is anointing, and having knowledge is having knowledge. We must never confuse these things. Many people live in religious confusion: why are their diseases healed when they pray, but their studies are a mess? So our church has a very practical mode of operation, which is to allow everyone to have both anointing and not be ignorant. It must be this way.

I remember telling you before that I wanted to be a salesman, but unfortunately, I did not succeed. But I found that even if your job is not in sales, you must understand sales. There is a chapter in a book that says: even if your job is not in sales, you must understand sales. The author of this book is Kong Yi - the general manager of Motorola Asia Pacific, a very capable person, and he is very pragmatic. A person who does practical things is less likely to have mental illness. People with mental illness have several characteristics: laziness, indulging in the flesh, and not doing practical things.

The Church Also Needs Marketing

Today we have invited Sister YX, who is responsible for outreach in the church, and she is mainly responsible for marketing our church. You may wonder if the church needs marketing? Yes, because we have passed the era where a good fragrance naturally attracts customers, and the church also needs marketing. Because Jesus said: Go therefore and make disciples of all nations. (Matthew 28:19) Today, no matter who you are, you need marketing. Looking for a job is marketing yourself. You must have sales skills. People with good sales skills are very capable. So today, let's talk about sales and marketing skills.

I think sales are not limited to selling products and services, but also include persuading others to accept your views, ideas, and creations. I am a salesman, selling the gospel—the best product in the world. So brothers and sisters, if you do not preach the gospel well, it means you do not have sales skills, it is not that God does not bless you, it is that you yourself are not working hard. God works with man, but God needs man to constantly renew his mind and thoughts, instead of staying in the old era, refusing to come out of the old era, which is a very hateful thing. I would like to invite Sister YX to come to the stage and share with us.

Sister YX's Sharing on Marketing the Church

Product is More Important Than Packaging

I took over outreach in May of this year. At that time, our church was facing an adjustment, so outreach also had to be adjusted. During the adjustment process, I found that even if you are not in sales, you must understand sales. We are a church that preaches the gospel. Different churches have different content for the gospel. Therefore, according to the characteristics of our church, we choose our own strategy. First, healing and deliverance, which is our church's primary specialty; second, Bible study; third, turning our lives around through spiritual warfare; fourth, our original hymns; fifth, living in abundance. These are basically original assets of our church, unique spiritual assets of our church.

These things must be integrated into outreach work and packaged using the largest platform. In fact, the platform itself is constantly expanding and updating. Different platforms give us a lot of room to play. Weibo, live broadcasts, and micro-classes are all used to package our products. In the process of packaging our products, we primarily focus on market demand, so I have made certain adjustments to our goals. We have found that there are very few churches that focus on healing and deliverance, so our healing and deliverance must have a great advantage. Regarding Bible study, although many churches have Bible study, it is only once a week and does not form a system, which is also a major deficiency, and that happens to be our advantage.

In the first stage, we focused on packaging these things. Healing and deliverance is a very good platform for promoting our core values and letting more people know, so that people in need will flock in. I remember that the number of people in our gathering group started from zero. Nearly seven hundred people came in, and after coming and going, there are now three to four hundred people. So you can see how meaningful it is to promote your core values through the Internet. It has more traffic than the physical church. We have four to six hundred people coming in every month. If it were a physical church, it would be impossible to achieve and there would be no capacity to handle it. With the coordination of healing and deliverance and outreach, our church has improved a lot. So our product is particularly important.

Pastor's Summary: Sister YX talked about the key to marketing. If you buy something with very exquisite packaging, layer upon layer, but inside is a piece of copper, you will be very disappointed. Because relying solely on packaging will not work. If you open it layer by layer and it is gold inside, it is acceptable, because it is a valuable thing inside. Today I want to give everyone a concept, if you want to market yourself, then you yourself must be a talent. A good fragrance naturally attracts customers, if the fragrance is not good, it does not matter how deep the alley is. For example, Samsung mobile phones have frequent explosion cases, and the entire market has begun to lose confidence in Samsung. Therefore, to build a church, we must establish the church's expert status, and individuals must also create their own expert status, which means that you must work hard behind the scenes.

Establish the Church's Expert Status

The church has worked hard on several things: First, healing and deliverance, because this is what Jesus did, and we must do this professionally. If you are sick, even if I run my legs off for you and introduce you to the best and most expensive doctors, it will be useless. The final result is that you sell all your houses and spend all your money. But if I pray for you and your illness is healed, will our church not prosper? Second, the word of God, our church can definitely establish an expert status in Bible study. Our church's online marketing started with giving away the books I wrote and Bible study materials. Many people come to ask for our Bible study materials, and are even willing to pay for them. We are very serious about doing these things and establishing the church's pastoral system.

I believe you are not in this profession, and I am not from a professional background either, but I have been working hard for the past five years, that is, starting from a very bad church, I have continuously invested a lot of manpower and resources to establish the church's pastoral system, so you will be pastored when you come to the church, and you will be shocked by the professionalism of the entire church's system and organization. Brother HF told me: Pastor, the church we built is like the iPhone in the mobile phone market, once you use it, you do not want to use anything else. It is really like that, for marketing, you must establish an expert team.

Today, in this process, I will lay a little bit of groundwork, because if you want to become a marketing expert, you must be an expert in what you are selling. If what you are selling is junk, you are at most a junk collector. Selling junk is different from selling mobile phones. Some time ago, I bought a mobile phone that ran out of power after three hours because there were so many WeChat and QQ messages. In the end, I had to go back to my old LG mobile phone. So brothers and sisters, today we must establish the status of experts. In any industry, if you want to promote your products, you must improve your products. The product is the first key to marketing.

Our church will have many very professional people, possibly officials or business people. When they come among us and see the preachers in our church or other young children in the church, they will be surprised: why are these people so young, yet they do things so professionally? Our Weibo, WeChat, public accounts, public platforms, and our website are all very professional. Why do we do this? Because you must build your core competitiveness, and our core products are constantly expanding.

Sisters WY and RW are both in sales. Today, I have temporarily called them up to the stage. I think they are doing very well. WY joined the company for a month and became the second-best salesperson in the company. The first is an old salesperson who has been in this industry for many years. In a while, WY will share her sales experience with everyone. RW's resume was revised by me. She is not a banking professional, but she applied for a job in a bank, not only successfully got the position, but also became the best salesperson in their team in a very short period of time.

Sister WY's Sharing on Sales Experience

Establish the Concept of Continuous Learning

Yesterday, I was still sharing with our team that in fact, for sales, skills are only one aspect. In terms of skills, I am not the best, but in the three and a half months since I joined this team, my learning speed has been the fastest, that is, converting what I have learned into experience points. Compared with others, I may be the fastest, and there is also the issue of mentality. When I first joined, I did not have any professional foundation. It was beyond my expectation that our company did not have a sound training system, so at that time, I completely relied on myself to learn. After about a week, I learned almost all of our more professional things and things that needed to be told to customers.

For sales, there will definitely be pressure. You must learn to adjust the internal pressure and learn continuously, because even if you are very confident, you will be flustered in your heart if you do not feel that you are making progress. Because time passes quickly, I have not changed much compared to the previous period, but the problems I encounter are increasing, and I may continue to encounter new problems later. But when you constantly learn and summarize, when you encounter a new problem, you may be able to find a good way to solve it yourself. I think this is a matter of inspiration. The brain becomes more and more flexible with use.

Establish Your Own Expert Status

I do not feel that I am very professional in my heart, but I must overcome this hurdle. The customer does not know how long you have been with the company. You must make him feel that you are very professional. When you sit opposite him and talk to him, you must have the most professional posture and mentality, even if what you say to him is not necessarily very professional, he does not have any comparison, does not have any basis for judgment, he only judges your professionalism from your expression, tone, form, and eyes, which is very important. It is also possible that my tone of voice is more firm. When I speak to customers, my eyes are very firm and they are bright. This is also very important, especially when communicating face-to-face.

Constant Summary

In the process of sales, you must constantly summarize the areas where you are not doing well enough. Because every time I communicate with a customer, I will find the leader of my team and check the communication process with him. In the process of checking, I will find out where I am not doing well enough, and I will know where I need to improve and improve next time, so that I will make a lot of progress one by one. At the same time, in the eyes of my leader, I am also one of the people who learn faster, that is, the speed from asking to doing to converting is the fastest.

Pay Attention to the Tone When Communicating with Customers

We cannot do without talking to others when doing sales. Whether we are talking to people on the phone or in person, we must be very sincere and sincere when speaking, and the tone must be firm. You do not have to be very strong, your tone can be very gentle, but it must be firm, because the other person must gain confidence and strength from your firm tone, which they do not have when they come. I will communicate with him from the customer's perspective. I am not doing it in order to sell the product, not in order to achieve the purpose of sales. I am really sincerely helping him to analyze this problem. This requires considering the needs of the customer and then presenting the selling points of our products that meet his needs in a very specific and detailed manner.

Sense of Identity with Your Profession

Because what I sell is not a specific commodity, this may be one of our advantages, including my own positioning of my work. I do not think it is a cold commodity. It is a course and also an opportunity to change children, so my own degree of understanding of it is different from others, and this also gives me a lot of confidence. I think this work is a mission, because when too many parents bring their children over, they come to us with distress, pain, helplessness, and helplessness, so I myself am very determined to help them.

Every salesperson, no matter what product you sell, you must be clear about what your job is, what your positioning is, what your responsibilities are, and what your mission is. Of course, it is true that having performance as a prerequisite is correct, but if you are just doing this work for the sake of performance, I think that is a very low-level need. You will be very tired because of the performance and tasks every month. You must find a sense of mission from the bottom of your heart, which will give you an internal driving force. When things are not going well or there is a sense of frustration, you will be able to persevere with your driving force.

Pastor's Summary

In the process of Sister WY's sharing, one of the biggest feelings she gave me was that she could speak well. People's mouths are not only used for eating, but also are organs for speaking. Some time ago, I kept hearing brothers and sisters complaining about the pressure, what kind of pressure? The pressure to record small videos. Recording small videos is to exercise your ability to speak. If you do not think it is an opportunity to exercise your ability, if you think it is an extra burden, sorry, you can choose not to do it. But if you think it is an opportunity to exercise, here is a demonstration for you. Do you know how many views KX's small video has? It has three thousand views in three days. KR just graduated from elementary school, and you will be shocked when you see how she speaks. She will definitely become a shrewd person in the future and will definitely be a talent. This is one of the ways our church cultivates children. They will definitely have pressure, but they grow in this situation.

KR or KX, I will give you the microphone, and you can try it here. Everyone should learn from it. Earning money with your mouth is the most powerful. Brothers and sisters, do not think that I am making you record small videos to bully you and put pressure on you. If you think this way, you do not have to do it. Why would I want to make trouble? But they record really well, you really have to learn from them. Come, KX, give them a demonstration, give them some pressure, and overwhelm them.

KX Sister's Video Demonstration

Brothers and sisters, hello, I am KX. Today, I am going to share with you Chapter 1 of Genesis. Before I begin, I would like to ask the children a question: Children, do you know where the water we drink in the morning comes from? ------The tap. ------Correct! It comes from the tap. But where does the water from the tap come from? ------From the ground. ------From the ground, very good. And where does the water in the ground come from? ------From the Lord Jesus. ------Excellent. Now, I'm going to tell you a little story. After carefully listening to this story, we will know where the water actually comes from. Today, KX wants to read Genesis Chapter 1, verses 1 to 13 to everyone:

In the beginning, God created the heavens and the earth. The earth was without form and void, and darkness was over the face of the deep. And the Spirit of God was hovering over the face of the waters. And God said, “Let there be light,” and there was light. And God saw that the light was good. And God separated the light from the darkness. God called the light Day, and the darkness he called Night. And there was evening, and there was morning, the first day. And God said, “Let there be an expanse between the waters, to separate water from water.” And God made the expanse and separated the water under the expanse from the water above the expanse. And it was so. And God called the expanse Heaven. And there was evening, and there was morning, the second day. And God said, “Let the waters under the heavens be gathered together into one place, and let the dry land appear.” And it was so. God called the dry land Earth, and the gathering of the waters he called Seas. And God saw that it was good. And God said, “Let the earth sprout vegetation, plants yielding seed, and fruit trees bearing fruit in which is their seed, each according to its kind, on the earth.” And it was so. The earth brought forth vegetation, plants yielding seed each according to its kind, and trees bearing fruit in which is their seed, each according to its kind. And God saw that it was good. And there was evening, and there was morning, the third day. (Genesis 1:1-13)

Having read this, do the children know where the water actually comes from? ------From Jesus. ------Correct, the water we drink and all the fruits we eat are created by God. Everything in the world is created by God. Did the children remember that? ------Yes!

KR Sister's Video Demonstration

Brothers and sisters, hello, welcome to KR's sharing time. Today, I am going to share with you Chapter 1 of Genesis. Just now, I saw that everyone had many questions. The children were asking: How did we come into this world? Where do the things we use every day come from? So today, KR wants to share a little story with everyone.

In the beginning, God created the heavens and the earth. The earth was without form and void, and darkness was over the face of the deep. And the Spirit of God was hovering over the face of the waters. And God said, “Let there be light,” and there was light. And God saw that the light was good. And God separated the light from the darkness. God called the light Day, and the darkness he called Night. And there was evening, and there was morning, the first day. And God said, “Let there be an expanse between the waters, to separate water from water.” And God made the expanse and separated the water under the expanse from the water above the expanse. And it was so. God called the expanse Heaven. And there was evening, and there was morning, the second day. And God said, “Let the waters under the heavens be gathered together into one place, and let the dry land appear.” And it was so. (Genesis 1:1-9)

So, children must know that God is the God who created this world. We can tell God about any problems we have, and God can help us solve them. Moreover, God is our only God, and we must trust in Him.

Pastor's Summary: Thank you, KX and KR, for your wonderful sharing. This is our church, we will shape everyone into ingots. Next, let's have RW share with us her experience in banking sales. She does a great job. Actually, many unique people have come to our church. RW also came to us through Jia Yi. When we met in Singapore some time ago, we were like old friends meeting after many years, it was really great.

RW Sister's Sharing on Sales Experience

The sharing from WY sister earlier has already reached a very high level. I think WY sister can be said to be a model for sales. I will share some more detailed things with you.

Be Good at Discovering Customer Needs

As a salesperson, compared to others in our store, I set a goal for myself every day. With pressure, there is motivation, and you will start to take action. In our bank, because I work at the front desk, customers don't necessarily need to buy a product as soon as they come in. So how do you make customers interested in a product? The focus is that you must base it on their needs, and sometimes you even have to discover their needs from a piece of information from the customer.

For example, I recently sold a savings account. When several customers came to the store, I noticed that they only had one account for daily use. Then I said to them: Your account for daily use is very good, but you have a certain balance every week. Would you like to turn your balance into more interest and let your money make money? When this view moves the customer, they will feel that what you said makes sense. So, when we sell things, we must not make others feel that we are selling products, but let them feel that we are meeting their needs.

I think some brothers and sisters may be like us, with a specific thing to sell, or that we have to achieve a specific deposit this quarter. When I communicate with customers, I don't coldly say: Come over, we have this thing here. Instead, I combine the characteristics of the product with the needs of the customer. When you do this, the customer feels that you are not just recommending this thing to me, but that you are helping me to benefit.

Need to Constantly Review

Just like WY sister, she thinks about what she did not do well each time. I think this is very important for sales staff. When I first started working, my English was not very good, and I didn't know how to express many things. So, whenever I didn't understand something, I would ask others: How should this thing be said? How can I express it better so that others are very interested? So, you put down your pride and start to be humble, to learn, to review, and to imagine, if I encounter a similar situation again, if I were a customer, how would I be interested in this product? When you put yourself in the customer's position to think, you will find an easy way to promote the product.

Must Learn

I remember the pastor said that being filled with the Holy Spirit only means that you have the ability, but it doesn't mean that you can do math well. For salespeople, the professional knowledge you need when promoting products, whether you are telling the customer or communicating with the customer, you really need to hit the bullseye. If you don't hit the bullseye, when you talk about product knowledge, you stutter, and you don't know how to provide a good way to guests, the customer will think: Is this person someone I should trust? Will this person provide me with a very wrong product? So our product knowledge must be very solid, so solid that you can react to the customer's questions immediately. When they ask you a few more times, you will have no problem at all.

First Be a Person, Then Do Sales

Also, I think for sales staff, just like WY sister said, your relationship with customers is not necessarily a business relationship. You can treat him as your friend and consider whether this product is suitable for him. When you do this every time, your customers will remember your kindness, and then he will bring a second and third customer. Sales will expand. My customers feel that I do a good job, have a very good attitude towards them, like me very much, and think I am very responsible. One of the customers brought me 1.5 million New Zealand dollars, which is almost 10 million RMB in deposits, just because he thought I was very reliable.

So how you behave is also very important in sales. I know that doing something for someone who comes to me is fruitless and troublesome, but you must not discern good and evil. You see, these things are good. Don't be unwilling, but treat it as an opportunity to exercise. Maybe you are still relatively weak in this area, but when you handle these events with a good, positive image and attitude, your customers will have a very good impression of you, which will also bring you potential wealth. This is a little of my experience.

Summary

Thank you, RW sister and WY sister, for their sharing and YX sister's sharing. I summarize them into four aspects.

First point: Have Resonance with Customers. That is, take personal experience as an example, so that customers can empathize, identify with the content, and can connect heart to heart with customers. Whether or not you can connect heart to heart with customers determines the effectiveness of your sales. Why does WY sister have such a good sales effect? Because she understands the customer's problems. As a pastor, if you don't have the heart of a father and mother, you can't do it.

The success of the church lies in heart to heart, that is, you must resonate with him. Why do I help brothers and sisters? Because I have been a pastor for a long time, and I have also worked in the workplace for a long time. Although I can see the essence of this person at a glance, I will manage my feelings and judgments, and I will still try my best to connect with him heart to heart. I help him revise his resume and train him for interviews, no matter how bastard he will be in the future, no matter what kind of person he is, even if I know he is a very bad person, a person who will be ungrateful, I will still help him, why? Because only by doing this, there is marketing value. Unless he proves in the future that he is really a bastard, then I will not help him again.

Second point: Novelty. There must be creativity, and the content cannot be clichéd and uncreative. Today in the church, I want to train every brother and sister to become flexible. If you are not flexible, you are rigid, how can I teach you, how can you shepherd, and the things you copy are not easy to use, then you must think. You can't be clichéd, but you must adjust according to the situation you are facing, so shepherding is a very complicated thing. If you don't shepherd successfully, you will definitely not be a successful person. In the church, if shepherding is a mess, and one leaves after you shepherd one, I can only say that you helped me drive away many people and purify the church, but you still have problems.

I can say that if I were to shepherd those people who you once shepherded away, maybe 10% of them would be converted. Why don't I criticize or blame you? Because I don't want you to have negative pressure. I let you do it boldly for your growth. But if you keep not reflecting and keep doing it your own way, then you can only be willful slowly. Willfulness is very bad. Novelty cannot be clichéd. If the first is heart to heart, then the second is brain to brain. The creativity in your brain will be transmitted to the person, and he will receive it.

Third point: The Content Must be Interlocking. If your content is disjointed, customers will be confused quickly. The content must be interlocking. If you look closely, our 101 course and 201 course are interlocking. If it doesn't fit together, when it reaches a certain level, I will say to HF brother: I am bound by this course, I am too painful, because it doesn't fit together. The content must be interlocking.

Fourth point: Must be Able to Tell Stories. You must know that a person who cannot tell stories is a very foolish person. I think after I finish preaching, you remember the stories I told, but you return everything else I said to me. Do you know why Genesis is written in a storytelling way? Genesis is storytelling, 1 Samuel and 2 Samuel are storytelling, and Kings is also storytelling.

Originally, the Bible is not about reasoning, but about telling stories. Stories can enter people's hearts, and then people evolve spiritual principles. Moreover, the stories in the Bible are very shocking. You will never forget Genesis 38, where Judah went to prostitute himself and the prostitute was his former daughter-in-law. Abraham's wife was taken away, and he didn't care. If you are a sister, you will think: I can't forgive Abraham. Even when he gets home, he is still constantly scolding him. You hope that Abraham, as a husband, will stand up and risk his life to save his wife. This feeling is very shocking. So you must be able to tell stories.

So you must have these four sales skills. I just repeated it again, can everyone remember it? I just talked about the reasoning without telling stories. First, there must be resonance, heart to heart; second, there must be novelty, brain to brain; third, the content must be interlocking; fourth, you must be able to tell stories. I have recently been training the brothers and sisters in our church. When a new person enters our church, when you are shepherding, if you cannot express your emotions, you cannot start. You must learn to express your emotions. Why tell stories? Why heart to heart, using your personal story as a background to arouse resonance. If you can't do this, it will be difficult for you to become an excellent salesperson.

To Be a Person of Flesh and Blood, Skilled in Expressing Emotions

An outstanding salesperson must be very good at speaking, and speaking with great skill. Not a robot speaking, but a person of flesh and blood. Why did Jesus Christ incarnate? It would be so much better to be a spirit body, flying in the sky and appearing before you at any time. But actually, it's not good, because it lacks flesh and blood. A person with flesh and blood, whose words carry emotions, is a characteristic of our study of the Bible. Have the brothers and sisters noticed that when I lead Bible studies, I like to express my emotions? I don't hesitate to shed tears to express my emotions, because it can infect people.

If the Christian faith is about reasoning, it is useless. Christianity is a faith of emotion. When doing sales, you must use your emotions, because using your emotions allows you to understand the problems others face. So today, brothers and sisters, if a person stands before me, I can tell you what will happen: in the future, I may not be able to retain him, because he has no Mingding Doctrine and no mission. But at the beginning of contact, I can definitely transform something in him. Why can't you? If you are a cold person inside, lacking emotions or unable to express them, it is difficult for you to become a salesperson. A salesperson must have flesh and blood.

The best salesperson for Yanjing Beer in Beijing has a stutter. Why can he still be the best salesperson despite his stutter? Because he is very good at using emotions. So today, whether you are leading a Bible study or contacting new people, no matter what you do, you must use emotions. If you have obstacles in expressing emotions, then everything else is useless. You must learn to tell stories. I encourage everyone to learn those four skills.

Pay Attention to Sales Techniques

Let me give you an example from a book: two children selling newspapers, their marketing strategies were different, and the results were vastly different. One newsboy hawked along the street and could only sell a few newspapers a day. Over ten years, his working hours became longer and his income decreased, and his life fell into difficulties. Because every customer on the road is a potential customer, but people who have bought newspapers no longer buy them. The sales volume of the day depends on luck. Another newsboy never hawked along the street, but only went to a few fixed parks, to places where people were playing chess and crowds gathered. He first gave the newspapers to those playing chess and watching chess, and said cheerfully: You can read the newspaper first, and I will come back to collect the money later. Over time, his loyal customers increased, and the interaction became more and more close. Soon after, the products he sold were not limited to newspapers, and the variety continued to increase. Ten years later, he became the head of a large company, employing many employees and living a wealthy life.

Do you know how to sell? You must pay attention to sales skills. Today this story is very important. You need to know that Carnegie used to deliver newspapers, and he invested his emotions. Teenagers, as you just saw KX and KR speaking, they speak better than many adults because they have emotions. So today, brothers and sisters, you must begin to understand, I am forcing you to shepherd, you think I am adding a burden to you, I am forcing you to receive new people, you think I am giving you an extra burden, then you are wrong, I have only one goal, and that is to train you. Why have you led so many people away in shepherding, and I have not blamed you? Because your edification is my goal. I really feel very sorry for those who have been led away. Even so, may God have mercy on me, I know you must be trained and elevated.

Be Flexible, Not Rigid

A person who does things poorly is because their mind is not flexible enough. Salespeople must have flexible minds. I once told everyone a story, let me tell it again. British pilots went to bomb Germany, and planes were often shot down. The British Air Force developed a set of escape manuals. All those who escaped according to the escape manual died, but those who were flexible and did not operate according to the manual escaped successfully. Are you saying, pastor, that you are training me not to follow the operating rules? I tell you, rules are for predictable environments. In an unpredictable environment, what is needed is flexibility. We often find that people are not flexible enough. If you are a rigid person, you should know that your shepherding will not be successful.

Among the people I have met who are good at studying, few are flexible. I am one of the few flexible people who are good at studying. I am both a top student and very flexible, because I have been accustomed to thinking and figuring things out since I was a child. The methods I use are rarely traditional methods. Before Rapid Agile software development took shape, I felt that that thing was not good, so I implemented a set of methods that I came up with myself. Later, after that software took shape, I had a feeling of great minds think alike. That is to say, you must be flexible inside. I have always disagreed with that kind of rigid, inflexible mode of operation. So today, brothers and sisters, you must begin to learn to sell.

Let me give you a scoop today. I have done Direct Sales, and I understand the operation mechanism of Direct Sales very clearly. I can push my Direct Sales performance to the top in just a few months. Later, I quit because it was illegal. But this proves one thing, my sales skills are closely related to my career. Poor sales skills are a very troublesome thing. In my career, I often show my sales skills. I want to sell my concepts to my bosses, and I want to sell my ideas to my employees and my colleagues. If you sell well, everything will go smoothly. Sales is a very important skill. Decades ago, a person's speech changed American society, and that person was Martin Luther King. The title of the speech was I Have a Dream.

The Church is a Place to Deliver Dreams

What does the church do? The church is a place to sell dreams. The church sells dreams, Mingding Doctrine, visions, and missions. Today, I may have taken a small financial risk, because I hired very expensive people. The people in our church are very expensive. Because there are dreams inside me. When the dreams inside me are passed out, it will produce a significant effect. That is to say, today our brothers and sisters must learn to release visions and pass on dreams, that is that the Chinese in our generation will be raised up, greatly used, and become a blessing to the whole world.

Then next, I encourage everyone to pass on enthusiasm. I have a sermon called Passing on Enthusiasm. If there is fire inside you, but you are dying, cold, you think people don't know, even the stray dogs on the street know you are cold inside, the demons know, God knows, and you yourself know. You must have enthusiasm inside, and you must have charisma. Sales must have charisma. So brothers and sisters, if your career is not successful, and your career plan is a mess, you must know sales skills. Sales skills are closely related to the state inside a person. So today I want to say that if you want to improve your career, start by changing from the inside.

Jordan once shot a Nike commercial, and that commercial was very successful. The name of the commercial was Failure. The commercial said: In my career, I have missed more than nine thousand shots, lost more than three hundred games, and twenty-six times I was trusted by the coach to take the potentially decisive shot, but I missed. In my life, I have failed again and again and again, therefore I have been able to succeed. Do you understand? Yes, you are not shepherding well today, your sales skills are not good, because you are not good, you will be able to succeed, but you must begin to wake up and learn to repent. I know that the skill of sales has a very deep impact on brothers and sisters. If the people you shepherd are all垮掉 by your shepherding, if you have obstacles and difficulties in contacting new people, it shows that you need to improve your sales skills. It doesn't matter if you miss a shot, you can make it in the future. It doesn't matter if you don't make it today, you can make it in the future.

If you want to train yourself, I give you a suggestion: start by selling yourself. Build your own personal platform. You can build a Weibo, WeChat public account, Changba, or Miaopai. Start selling yourself. If you sell yourself very successfully, you will be really successful. Start shooting short videos. If you shoot short videos with a task-completing attitude, you don't need to shoot them. I don't want to watch them either. Today I saw KX's shooting, and I was infected. She is younger than all of us in age, but she does things with her enthusiasm. When doing everything, put your emotions into it, you will definitely not complain, will not feel pressure, you will definitely be grateful, and feel that this is very edifying for me.

The church is a place to pass on visions and dreams. If you have no vision and no dream inside, what are you passing on? If the visions and missions you pass on have no enthusiasm and no charisma, and are all about logic and reason, can you pass them on? So people must become people of flesh and blood, just like Jordan said in the last sentence of his commercial, which can bring hope to many people. As a result, Nike sneakers have become shoes that bring hope to people.

In his speech, Martin Luther King said: I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal. I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a desert state, sweltering with the heat of injustice and oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today. I have a dream that one day even the state of Alabama...will be transformed. I have a dream today.

We all Need to Become the Best Salespeople

Today I also have a dream: I dream that every brother and sister in our church will become the best salespeople. What you sell is the gospel of Jesus Christ. God will remember you in heaven, because the business you are doing is the biggest business in history, and the company we serve is the biggest and best company in history. If someone asks you: What do you do? You say: I am a salesperson. What do you sell? I sell the gospel of the kingdom of heaven, sell blessings. If you listen to me, you will be blessed. May you have good fortune every day. So today we really need to change, to come out of complaints, pressures, and confusions, and begin to consciously train our sales skills.

I hope my dream enters into you. Come out of selfishness. It is difficult for selfish people to do sales, because selfish people only think about themselves and cannot think about others. Only those who know how to think about others can do sales.